Released on: December 14, 2007, 2:17 pm

Press Release Author: Alison McNeill

Industry: Internet & Online

Press Release Summary: Magnify.net Partners with ClipSyndicate to Allow 22,000 Sites
to Search and Embed Content from ABC, NBC, and CBS affiliates, Bloomberg, AP and Fox
News

Press Release Body: New York, NY - December 14, 2007 - Magnify.net, a peer-driven
online video discovery and broadcast channel for people, groups and businesses,
deployed a new search tool for discovering and embedding broadcast video clips into
Magnify online channels. One of the first examples

"Barak Obama for President 2008" is among the first new channels to feature content
from ClipSyndicate. The site is one of the 48 political sites created and managed
by Policks (http://obama08.policlicks.com) that will make use of ClipSynidcate
content.

Currently delivering more than 12 million page views per month and serving over
22,000 high-quality user-generated content publishers, Magnify.net is the fastest
growing video platform on the web today - and it's free.

Unlike typical social networks that host video and connect people, Magnify.net
provides the tools and resources to discover, review, organize and broadcast themed
video -- regardless of where it\'s hosted. Videos can be easily collected from other
networks including Revver, Blip.tv, MetaCafe, and YouTube, and now news affiliates
and networks, or uploaded directly. Users can fully customize their channels to
reflect their personal or corporate brand as well as share ad pages through the
Magnify Ad Network to also monetize traffic.

Magnify.net\'s strength is in the channels that people and businesses create to build
a community around activities, niche markets, topics, etc. With the integration of
broadcast video search and instant publishing, Magnify provides a new category of
content that results in the creation of entirely new varieties of channels and
visitors.

Clip Syndicate, a service of Critical Media's Media and Publishing Services Group,
will soon release its search API to other social network, news and video syndication
application programmers under its standard revenue-share terms for web publishers.
Magnify.net was the first company to test and deploy an application built using the
new API.

With the upcoming API release, ClipSyndicate, a rapidly growing, ad-supported viral
broadcast video syndication platform, will provide participating developers with a
deep level of access and integration options beginning with an archive of over
200,000 broadcast video clips delivered immediately as embedded flash assets. In
partnership with more broadcast affiliate partners than any other online syndication
platform, applications and widgets developed under the program will have access to
feeds of over 1,000 new video news clips per day.

"By distributing our API, we are providing instant access to all of the videos in
the Clip Syndicate archive as well as all breaking news clips delivered to our
platform in near real-time, on demand," said Sean Morgan, CEO of Critical Media.
"More importantly, the API will no longer require that videos play at the
ClipSyndicate website; instead, our customizable and embeddable flash player is
pulled directly into each new application as the player has been created
specifically to enable easy integration with websites, applications, and social news
and networking platforms."

"With the addition of video news content from ClipSyndicate to the Magnify.net
Platform, our more than 21,000 channels and channel creators will have access to
video licensed from major news producers internationally including Clear Channel
Television, and the FOX Television Station Group, Fisher Communications, Bloomberg
Television, Meredith Corporation and Agence France-Press among others," said Steve
Rosenbaum, CEO of Magnify.net. "The ClipSyndicate API enables us to deliver the
most in-depth, authoritative and continually replenishing video news material
available to our channel developers."

About ClipSyndicate
ClipSyndicate is an ad-supported platform for aggregating, distributing and
monetizing licensed video and audio assets in near real-time on the Web. The
platform is positioned to become the definitive syndication network for video news
assets, having more license agreements with more authoritative
news outlets than any other online syndication platform. Viral distribution of
highly monetizable Professionally Generated Media ("PGM") clips across thousands of
high-quality registered websites aligns content owners and web publishers with the
interests of long tail advertisers looking for brand- safe inventory online. For
more information please visit ClipSyndicate.com.

About Critical Media
Critical Media Inc. is a company at the forefront of real-time broadcast media
capture, search, syndication and information services. The Company provides tools
and services to content consumers, providers, distributors and advertisers,
leveraging its real-time broadcast capture infrastructure. Every day, Critical Media
digitizes and monetizes over 10,000 hours of keyword searchable broadcast content
from 4 continents. The Company is comprised of three divisions, The Information
Services Group which markets Critical MentionT, the company's dynamic real-time
business intelligence platform, utilized by 25% of the Fortune 100, The Media and
Consumer Services Group which is focused on building ClipSyndicate into the world's
largest repository of fully searchable authoritative video news and information, and
the Broadcaster Services Group focused on providing broadcasters and other content
owners with risk-free, streamlined solutions, such as its clip publishing platform,
SyndicasterT, intended to take all complexity out of distributing and monetizing
their video assets online. Critical Media was founded in 2002 under the name
Critical Mention by one of the founders of Screaming Media - one of the largest text
syndication companies on the Internet now owned by Dow Jones, Inc. and is
headquartered in New York City. For more information please visit
www.criticalmediainc.com

About Magnify.net
Magnify.net team is led by CEO Steve Rosenbaum, one of the early innovators in the
use of small format video, and user-created video. Rosenbaum created MTV Unfiltered,
the first series produced entirely by viewers, and directed the multi-perspective
feature Documentary 7 Days in September. Magnify.net has been financed by its
founders, Venture Capital firm Next Stage Capital, New York Angels, and Active
Angels Investors, and a group of private individuals. More information can be found
at www.magnify.net

Press Contacts

Alison McNeill
FutureWorks for Magnify.net
Alison@future-works.com
408-720-8228 Ext. 1112

ClipSyndicate Press
Anne G. Andiorio
aandiorio@criticalmediainc.com
www.criticalmediainc.com
(212) 398.1141 ext. 166

Web Site: http://www.future-works.com

Contact Details: Alison McNeill
FutureWorks for Magnify.net
Alison@future-works.com